Steam Regional Pricing Guide for ILS (Israeli New Shekel)
Detailed matrix of Valve's pricing recommendations, PPP calculations, and currency conversion adjustments for developers distributing games on Steam.
USD to ILS Suggested Mappings
| USD Tier | Steam Recommend | Strict PPP | Balanced Hybrid | Direct FX Rate | % vs FX |
|---|---|---|---|---|---|
| $0.99 | 4 ₪ | 10 ₪ | 10 ₪ | 4 ₪ | 8.6% |
| $4.99 | 20 ₪ | 20 ₪ | 20 ₪ | 19 ₪ | 7.7% |
| $9.99 | 40 ₪ | 30 ₪ | 40 ₪ | 37 ₪ | 7.6% |
| $14.99 | 60 ₪ | 50 ₪ | 60 ₪ | 56 ₪ | 7.6% |
| $19.99 | 80 ₪ | 60 ₪ | 80 ₪ | 74 ₪ | 7.6% |
| $29.99 | 120 ₪ | 100 ₪ | 100 ₪ | 112 ₪ | 7.6% |
| $39.99 | 160 ₪ | 150 ₪ | 150 ₪ | 149 ₪ | 7.6% |
| $49.99 | 200 ₪ | 150 ₪ | 200 ₪ | 186 ₪ | 7.5% |
| $59.99 | 240 ₪ | 200 ₪ | 250 ₪ | 223 ₪ | 7.5% |
| $69.99 | 280 ₪ | 200 ₪ | 250 ₪ | 260 ₪ | 7.5% |
| $99.99 | 400 ₪ | 300 ₪ | 400 ₪ | 372 ₪ | 7.5% |
Economic Context
- Market Profile
- Mature economy, recommended pricing is slightly discounted from baseline exchange rate.
- Exchange Rate Baseline
- 1 USD = 3.7200 ILS
- Affordability Level (PPP)
- 85%
Tax & Platform Deductions
- Tax Implications
- Includes 17% Israeli VAT which is deducted by Valve.
- VAT Inclusions
- VAT/GST is deducted directly by Valve from the customer's purchase before calculating the standard 30% platform share.
Frequently Asked Questions & Local Strategy
What is the recommended Steam regional price for ILS?
Valve sets dynamic pricing recommendations for ILS based on purchasing power parity and regional entertainment costs. For a standard $19.99 USD baseline, the recommended pricing in ILS is 80 ₪.
Does Valve enforce these recommended prices in Israeli New Shekel?
No, Valve's recommendations are completely optional. Developers retain 100% control over pricing and can choose standard recommendations, direct FX conversions, or customized regional rates.
What are the digital taxes and VAT rules on Steam for ILS?
Includes 17% Israeli VAT which is deducted by Valve.
How does Purchasing Power Parity (PPP) affect ILS pricing?
The estimated purchasing power parity for ILS is index 0.85 relative to the United States. This means products are adjusted to fit local affordability ranges, making pricing more competitive and reducing piracy.