Steam Regional Pricing Guide for KRW (South Korean Won)
Detailed matrix of Valve's pricing recommendations, PPP calculations, and currency conversion adjustments for developers distributing games on Steam.
USD to KRW Suggested Mappings
| USD Tier | Steam Recommend | Strict PPP | Balanced Hybrid | Direct FX Rate | % vs FX |
|---|---|---|---|---|---|
| $0.99 | 1,100 ₩ | 1,000 ₩ | 1,200 ₩ | 1,366 ₩ | -19.5% |
| $4.99 | 5,600 ₩ | 5,200 ₩ | 6,200 ₩ | 6,886 ₩ | -18.7% |
| $9.99 | 11,000 ₩ | 10,300 ₩ | 12,400 ₩ | 13,786 ₩ | -20.2% |
| $14.99 | 16,500 ₩ | 15,500 ₩ | 18,600 ₩ | 20,686 ₩ | -20.2% |
| $19.99 | 21,500 ₩ | 20,700 ₩ | 24,500 ₩ | 27,586 ₩ | -22.1% |
| $29.99 | 32,000 ₩ | 31,000 ₩ | 36,700 ₩ | 41,386 ₩ | -22.7% |
| $39.99 | 43,000 ₩ | 41,400 ₩ | 49,100 ₩ | 55,186 ₩ | -22.1% |
| $49.99 | 55,000 ₩ | 51,700 ₩ | 62,000 ₩ | 68,986 ₩ | -20.3% |
| $59.99 | 65,000 ₩ | 62,100 ₩ | 73,900 ₩ | 82,786 ₩ | -21.5% |
| $69.99 | 76,000 ₩ | 72,400 ₩ | 86,300 ₩ | 96,586 ₩ | -21.3% |
| $99.99 | 110,000 ₩ | 103,500 ₩ | 124,000 ₩ | 137,986 ₩ | -20.3% |
Economic Context
- Market Profile
- High-value, mature market with high PC bang penetration. Standard recommended pricing is rounded to the nearest 100 Won.
- Exchange Rate Baseline
- 1 USD = 1380.0000 KRW
- Affordability Level (PPP)
- 75%
Tax & Platform Deductions
- Tax Implications
- 10% South Korean VAT is included in store prices and deducted by Valve.
- VAT Inclusions
- VAT/GST is deducted directly by Valve from the customer's purchase before calculating the standard 30% platform share.
Frequently Asked Questions & Local Strategy
What is the recommended Steam regional price for KRW?
Valve sets dynamic pricing recommendations for KRW based on purchasing power parity and regional entertainment costs. For a standard $19.99 USD baseline, the recommended pricing in KRW is 21500 ₩.
Does Valve enforce these recommended prices in South Korean Won?
No, Valve's recommendations are completely optional. Developers retain 100% control over pricing and can choose standard recommendations, direct FX conversions, or customized regional rates.
What are the digital taxes and VAT rules on Steam for KRW?
10% South Korean VAT is included in store prices and deducted by Valve.
How does Purchasing Power Parity (PPP) affect KRW pricing?
The estimated purchasing power parity for KRW is index 0.75 relative to the United States. This means products are adjusted to fit local affordability ranges, making pricing more competitive and reducing piracy.