Steam Store Regional Guide: Asia-Pacific Native
Cross-reference Recommended Steam prices side-by-side across all currencies associated with this region. Check currency details, local taxation, and pricing strategies.
Side-by-Side Pricing Recommendations
Values represent standard Valve regional baseline recommendations| USD Price Tier | JPY Price | CNY Price | INR Price | KRW Price | SGD Price | TWD Price | HKD Price | NZD Price | AUD Price | KZT Price | PHP Price | THB Price | VND Price | MYR Price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| $0.99 | 120 ¥ | 6 CN¥ | 52 ₹ | 1,100 ₩ | 1.25 S$ | 33 NT$ | 8 HK$ | 1.49 NZ$ | 1.45 A$ | 450 ₸ | 59 ₱ | 39 ฿ | 26,000 ₫ | 5 RM |
| $4.99 | 580 ¥ | 28 CN¥ | 240 ₹ | 5,600 ₩ | 5.99 S$ | 150 NT$ | 38 HK$ | 6.99 NZ$ | 7.29 A$ | 2,200 ₸ | 280 ₱ | 190 ฿ | 120,000 ₫ | 22 RM |
| $9.99 | 1,200 ¥ | 42 CN¥ | 480 ₹ | 11,000 ₩ | 11.50 S$ | 300 NT$ | 76 HK$ | 13.99 NZ$ | 14.50 A$ | 3,900 ₸ | 480 ₱ | 340 ฿ | 240,000 ₫ | 40 RM |
| $14.99 | 1,700 ¥ | 58 CN¥ | 710 ₹ | 16,500 ₩ | 17.50 S$ | 450 NT$ | 110 HK$ | 20.99 NZ$ | 21.79 A$ | 5,800 ₸ | 710 ₱ | 510 ฿ | 360,000 ₫ | 60 RM |
| $19.99 | 2,300 ¥ | 76 CN¥ | 950 ₹ | 21,500 ₩ | 22.00 S$ | 590 NT$ | 145 HK$ | 27.99 NZ$ | 28.99 A$ | 7,400 ₸ | 950 ₱ | 670 ฿ | 480,000 ₫ | 80 RM |
| $29.99 | 3,400 ¥ | 108 CN¥ | 1,300 ₹ | 32,000 ₩ | 32.50 S$ | 880 NT$ | 215 HK$ | 41.99 NZ$ | 43.50 A$ | 11,000 ₸ | 1,300 ₱ | 990 ฿ | 710,000 ₫ | 120 RM |
| $39.99 | 4,500 ¥ | 136 CN¥ | 1,700 ₹ | 43,000 ₩ | 42.00 S$ | 1,150 NT$ | 280 HK$ | 55.99 NZ$ | 58.00 A$ | 14,500 ₸ | 1,700 ₱ | 1,300 ฿ | 950,000 ₫ | 160 RM |
| $49.99 | 5,800 ¥ | 165 CN¥ | 2,100 ₹ | 55,000 ₩ | 52.00 S$ | 1,400 NT$ | 350 HK$ | 69.99 NZ$ | 72.50 A$ | 18,000 ₸ | 2,100 ₱ | 1,600 ฿ | 1,180,000 ₫ | 200 RM |
| $59.99 | 7,000 ¥ | 198 CN¥ | 2,500 ₹ | 65,000 ₩ | 62.00 S$ | 1,650 NT$ | 420 HK$ | 82.99 NZ$ | 85.00 A$ | 21,500 ₸ | 2,500 ₱ | 1,950 ฿ | 1,400,000 ₫ | 240 RM |
| $69.99 | 8,000 ¥ | 228 CN¥ | 2,900 ₹ | 76,000 ₩ | 72.00 S$ | 1,950 NT$ | 490 HK$ | 96.99 NZ$ | 99.99 A$ | 25,000 ₸ | 2,900 ₱ | 2,250 ฿ | 1,650,000 ₫ | 280 RM |
| $99.99 | 11,500 ¥ | 318 CN¥ | 4,200 ₹ | 110,000 ₩ | 102.00 S$ | 2,800 NT$ | 700 HK$ | 139.99 NZ$ | 144.99 A$ | 36,000 ₸ | 4,200 ₱ | 3,200 ฿ | 240,000 ₫ | 400 RM |
Currency Profiles in this Group
AUD (Australian Dollar)
Symbol: A$ | Exchange Rate Baseline: 1 USD = 1.5100
Australian Dollar pricing matches the high purchasing power of the region. Includes 10% Australian GST.
10% GST is included in the display price and is automatically deducted by Valve.
JPY (Japanese Yen)
Symbol: ¥ | Exchange Rate Baseline: 1 USD = 158.0000
Official currency of Japan. High overall purchasing power but with heavy pricing localization rules. Prices are strictly integer-based and end in 00 or 50.
10% Japanese Consumption Tax (JCT) is included in store prices and deducted by Valve.
CNY (Chinese Yuan)
Symbol: CN¥ | Exchange Rate Baseline: 1 USD = 7.2500
High-growth PC gaming market. Recommended prices are heavily discounted (often 40-50% off raw FX conversions) to match local purchasing power. Displayed as Renminbi (RMB) in client.
Contains local value-added tax which is deducted by Valve before platform split.
INR (Indian Rupee)
Symbol: ₹ | Exchange Rate Baseline: 1 USD = 83.5000
Fastest-growing mobile and PC market. Local purchasing power is lower, so pricing suggestions are set to 40-50% of the raw exchange value.
18% Indian Equalisation Levy/GST is collected and remitted by Valve where applicable.
KRW (South Korean Won)
Symbol: ₩ | Exchange Rate Baseline: 1 USD = 1380.0000
High-value, mature market with high PC bang penetration. Standard recommended pricing is rounded to the nearest 100 Won.
10% South Korean VAT is included in store prices and deducted by Valve.
SGD (Singapore Dollar)
Symbol: S$ | Exchange Rate Baseline: 1 USD = 1.3500
High GDP per capita, stable regional hub. Recommended pricing has minor discount compared to USD.
Includes Singapore Goods and Services Tax (GST) which is automatically handled.
TWD (New Taiwan Dollar)
Symbol: NT$ | Exchange Rate Baseline: 1 USD = 32.5000
Highly active developer and consumer base. Pricing is integer-based and ends in 0 or 8 (psychological preferences).
5% Taiwan VAT is included in store prices and deducted by Valve.
HKD (Hong Kong Dollar)
Symbol: HK$ | Exchange Rate Baseline: 1 USD = 7.8000
Mature financial market. Pricing recommendations are slightly discounted compared to raw USD rates.
No standard digital sales tax is deducted in Hong Kong.
NZD (New Zealand Dollar)
Symbol: NZ$ | Exchange Rate Baseline: 1 USD = 1.6300
Small but high-value market. Pricing closely tracks AUD and CAD strategies.
Includes 15% New Zealand GST which is deducted by Valve prior to split.
KZT (Kazakhstan Tenge)
Symbol: ₸ | Exchange Rate Baseline: 1 USD = 460.0000
Primary regional market for Central Asia. Heavily discounted and rounded to standard integers.
Includes local value-added taxes which are processed dynamically.
PHP (Philippine Peso)
Symbol: ₱ | Exchange Rate Baseline: 1 USD = 58.5000
Lower income levels, high piracy rates. Heavily discounted recommendations to incentivize legal sales.
Includes local digital taxes which are deducted before platform split.
THB (Thai Baht)
Symbol: ฿ | Exchange Rate Baseline: 1 USD = 36.8000
Active community. Recommended prices are rounded to integers and carry a ~50% discount.
Includes 7% Thai VAT which is deducted by Valve.
VND (Vietnamese Dong)
Symbol: ₫ | Exchange Rate Baseline: 1 USD = 25400.0000
Highly price-sensitive, cash-dominated economy. Extremely discounted to capture local demand.
Includes 10% VAT which is automatically deducted by Valve.
MYR (Malaysian Ringgit)
Symbol: RM | Exchange Rate Baseline: 1 USD = 4.7000
Medium wealth economy in Southeast Asia. Prices are kept competitive and rounded to the nearest Ringgit.
Includes 8% Malaysian Service Tax which is deducted by Valve.
Frequently Asked Questions & Regional Strategy
Which countries and currencies are grouped under Asia-Pacific Native?
Mainland Asian and Pacific region native currencies. Currencies represented in this guide include: AUD (Australian Dollar), JPY (Japanese Yen), CNY (Chinese Yuan), INR (Indian Rupee), KRW (South Korean Won), SGD (Singapore Dollar), TWD (New Taiwan Dollar), HKD (Hong Kong Dollar), NZD (New Zealand Dollar), KZT (Kazakhstan Tenge), PHP (Philippine Peso), THB (Thai Baht), VND (Vietnamese Dong), MYR (Malaysian Ringgit).
How does Steam calculate recommended regional prices for the ASIA-PACIFIC region?
Valve's recommended regional prices are computed by evaluating local purchasing power, standard pricing of comparable local entertainment items, and currency conversion stability. Emerging markets within this group typically receive substantial discounts to fit local economic contexts.
Do developers have to apply these regional pricing suggestions?
No, recommended regional matrices on Steam are entirely optional guidelines. Developers can adjust prices for any of these currencies manually in the Steamworks pricing editor at any time.