Steam Store Regional Guide: Americas Native
Cross-reference Recommended Steam prices side-by-side across all currencies associated with this region. Check currency details, local taxation, and pricing strategies.
Side-by-Side Pricing Recommendations
Values represent standard Valve regional baseline recommendations| USD Price Tier | CAD Price | BRL Price | MXN Price | CLP Price | COP Price | PEN Price |
|---|---|---|---|---|---|---|
| $0.99 | 1.29 C$ | 4.49 R$ | 20 Mex$ | 950 CLP$ | 4,500 COP$ | 5 S/. |
| $4.99 | 5.69 C$ | 16.99 R$ | 95 Mex$ | 4,600 CLP$ | 22,000 COP$ | 22 S/. |
| $9.99 | 11.49 C$ | 32.99 R$ | 180 Mex$ | 7,500 CLP$ | 39,000 COP$ | 39 S/. |
| $14.99 | 16.99 C$ | 49.99 R$ | 270 Mex$ | 11,000 CLP$ | 58,000 COP$ | 58 S/. |
| $19.99 | 22.79 C$ | 59.99 R$ | 350 Mex$ | 14,500 CLP$ | 74,000 COP$ | 74 S/. |
| $29.99 | 33.99 C$ | 88.99 R$ | 520 Mex$ | 21,500 CLP$ | 110,000 COP$ | 110 S/. |
| $39.99 | 45.49 C$ | 107.99 R$ | 690 Mex$ | 28,500 CLP$ | 145,000 COP$ | 145 S/. |
| $49.99 | 56.99 C$ | 127.99 R$ | 860 Mex$ | 35,500 CLP$ | 180,000 COP$ | 180 S/. |
| $59.99 | 68.99 C$ | 162.99 R$ | 1,000 Mex$ | 42,500 CLP$ | 215,000 COP$ | 215 S/. |
| $69.99 | 79.99 C$ | 189.99 R$ | 1,180 Mex$ | 49,500 CLP$ | 250,000 COP$ | 250 S/. |
| $99.99 | 114.99 C$ | 269.99 R$ | 1,680 Mex$ | 71,000 CLP$ | 360,000 COP$ | 360 S/. |
Currency Profiles in this Group
CAD (Canadian Dollar)
Symbol: C$ | Exchange Rate Baseline: 1 USD = 1.3700
Canadian Dollar pricing closely mirrors USD conversions. Affluent market with high purchasing power.
Canadian GST/HST/QST is deducted by Valve where applicable based on customer province.
BRL (Brazilian Real)
Symbol: R$ | Exchange Rate Baseline: 1 USD = 5.4000
Extremely large and price-sensitive PC gaming community. Recommended prices are deeply discounted to offset local economic conditions and prevent piracy.
Valve does not deduct withholding tax on BRL sales, but developer payout is subject to local income laws and conversion rates.
CLP (Chilean Peso)
Symbol: CLP$ | Exchange Rate Baseline: 1 USD = 930.0000
Stable South American market but price sensitive. Rounded to the nearest 100 or 500 Pesos.
Includes 19% Chilean VAT which is deducted by Valve.
COP (Colombian Peso)
Symbol: COP$ | Exchange Rate Baseline: 1 USD = 4100.0000
Highly price-sensitive market. Standard recommendations are set to integers rounded to the nearest thousand.
Includes 19% Colombian VAT (IVA) which is deducted by Valve.
PEN (Peruvian Sol)
Symbol: S/. | Exchange Rate Baseline: 1 USD = 3.8000
Growing digital market. Recommended prices are kept moderate and rounded to the nearest Sol.
Includes 18% Peruvian IGV which is deducted by Valve.
MXN (Mexican Peso)
Symbol: Mex$ | Exchange Rate Baseline: 1 USD = 18.2000
Largest Spanish-speaking market in North America. High density of PC gamers but sensitive to USD price jumps.
Includes 16% Mexican VAT which is deducted by Valve.
Frequently Asked Questions & Regional Strategy
Which countries and currencies are grouped under Americas Native?
South, Central, and North American native currencies. Currencies represented in this guide include: CAD (Canadian Dollar), BRL (Brazilian Real), CLP (Chilean Peso), COP (Colombian Peso), PEN (Peruvian Sol), MXN (Mexican Peso).
How does Steam calculate recommended regional prices for the AMERICAS region?
Valve's recommended regional prices are computed by evaluating local purchasing power, standard pricing of comparable local entertainment items, and currency conversion stability. Emerging markets within this group typically receive substantial discounts to fit local economic contexts.
Do developers have to apply these regional pricing suggestions?
No, recommended regional matrices on Steam are entirely optional guidelines. Developers can adjust prices for any of these currencies manually in the Steamworks pricing editor at any time.